Hi Guys!

Sooner or later (hopefully sooner!) you’ll finally discover that you need a good opt-in list. After reading countless articles and sought expert advice and have read loads of success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. As it happens, you believe you know all there is to know about opt-in lists and have followed their advice to the “T” and you still were not able to make a profit.

In fact you can lose money. Perhaps you hire writers to help you out, or there are some expenses even if you have a big list, but only a very small percentage really buy from you, you’re still losing profit. You will discover that after a few months when you see your statistics and sales figures.

So what went wrong? Why have others succeeded when you have failed? The most common mistake is that you dived straight in. You choose a topic which you thought would be quite popular and would earn money. But that just wasn’t true. Just because you wrote to people on your the list does not mean they should buy from you.

Here I will offer more information for those who have started an opt-in list and have been unsuccessful; you can rejuvenate your failed venture. For those who are beginning, here are three quick and easy ways to build a profitable opt-in list:

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a responsible seller. Publish as many articles as you can first before you begin an opt-in list. Write about the topic you know about and used for your site. Try to put forums first to gain knowledge about your customers, and about their wants and needs and target those wants and needs.

Do forums from other sites. Provide good information and recommendations. If you feel that people trust you already, you will be able to start your own opt-in list. You can build a base with other forum users. You can ask them to join the list. Friends are always good customers. Put up a link to your website so that they  can see what your business is all about.

The  truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that might be a good exchange for their money. People are not going to buy something out of your recommendation if they do not know you.

2) Find a product or service that people want and need. Although it might not be your forte, if you provide a service or product you have researched and learned about well, you can carry it forward. Invest your time, effort and money that you can sell and the buyers or subscribers of your opt-in list can use.

Although it is true that it is best to sell something that you are interested in, there may not be many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable . Do your research  and you will see the profits start to come.  Provide your subscribers with promotional material that they can actually use.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have experience in this venture and experience is still the best teacher. Although there are many articles available for you to use the internet, there is nothing like getting it first hand from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general idea is still very useful. There are many things to dodge and these people will be able to tell you which.

Building a profitable opt-in list does not just happen overnight. There are many preparations to do and lots of effort put in. Opt-in lists are built from the ground up, and as the list grows, you should also keep up the quality of your list. Keep it organized and manageable. Get or hire help if needed, but make sure that your subscribers are happy and satisfied and they will be eager to purchase from you.

Filed under: List Building

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