Email Marketing… Don’t follow The Sheep!

Email Marketing… Don’t follow The Sheep!


Hi Guys!

Well it’s been a glorious morning here in south Wales… Clear blue sky with just a few fluffy white clouds…
Shite… This is starting to sound like a yogurt commercial!

And talking of shite, I’ve just got back  from taking Buster, our bichon frise, for a walk up the mountain…









Now, here in Wales one thing we’ve no shortage of is sheep! There’s millions of the wooly critters.  Of course, sheep are pretty harmless (unlike some internet marketers) unless they decide to butt you… That hurts!

But they do have a a very nasty by-product… Which is tons of crap. Which, thinking about it, is very much like a lot of unscrupulous internet marketers!

email marketing sheep talking









Now, Buster is reasonably well behaved but a bit head-strong… and he’s been taught not to chase sheep. But there’s one thing (two, actually) that he’s got rather a disgusting penchant for…

One is eating sheep’s shit, and the other is rolling in it. They reckon dog’s roll in the poo to disguise their scent…

And when I looked back to see where Buster was, I could seem him about fifteen yards behind me, legs in the air, rolling on his back as he very expertly disguised his scent.

His back was plastered in the stuff… and the smell was absolutely horrendous… mortifying!  I wish I’d taken a photo of him… you’d have liked that!

Question… Why is there never a stream nearby when you need one?

Luckily I had a signal on my mobile (cell phone) so I phoned my wife “she who must be obeyed” and told her to get the bath ready… “I’ll
be home in half an hour…”

…But I didn’t tell her what had happened… I thought I’d surprise her…

I walked back down the mountainside… praying that I didn’t meet anyone…

And yep, when I got home she was surprised alright…  Speechless!

Problem was I ended up bathing Buster myself!


Email marketing… Don’t follow the sheep!

Now, I’m on lots of marketers lists. This is a huge tip for you… You can learn a tremendous amount by reading what other marketers are up to… And how they do It.

There are very few email marketers that I really admire (maybe 4 or 5 at the most). What you learn from these guys is priceless… Such as how they construct their subjects, the email content itself, the layout, how they write the email, how they promote things etc etc.

Take one of these emails apart bit by bit… You’ll learn more by doing this than reading many $100+ courses!

Then there are marketers from whom you learn how NOT to do it…

These are the members who are in the “Have You Seen This” brigade. They are would-be marketers who haven’t a clue how to write a subject, let alone a readable email…

And 95% of the time (some of them 100% of the time) most don’t even bother to write their own emails… They simply copy and paste
a pre-written email (or “swipe”) which has been prepared by whoever it is they are promoting…

(This is why you get exactly the same broadcast from umpteen marketers).

Of course, it’s impossible for these pre-written emails to contain any “personality”… which is why they read is if they were written by a turd!

Another thing I’ve noticed happening recently… (To be honest, this is why I started writing this blog post… But I got I bit side-tracked… Sorry!)

I’m getting a lot of emails and the “From” field in the email simply contains a christian name…

From: Dave… or Bill… or Jonathan… or Lucy… etc.

I really don’t know what the idea behind this is, unless they are trying to be familiar… Friendly… Whatever…

Dunnow… But it doesn’t work!

Here in Wales half the population is called David, or Dave, or Dai…
So when I receive an email from Dave, all I think is…

Who the f*** is Dave?

Please remember that when you send a broadcast to your list make sure that your autoresponder is programmed with your full name (or your company/website). This is an excellent way to brand yourself…

And it ensures that your subscribers know EXACTLY who the email is from.


Bottom Line

Don’t fall into the trap of becoming another sheep… Yes, it may seem like an easy way out, but it will do your reputation incredible damage…

Put yourself above the half-wits and think for yourself!


Thanks for reading! Please feel free to post a comment… Either good or bad!

And there’s a “like button” floating about somewhere like a helium balloon with a slow puncture…


Speak soon,

Robert “Robert Watkins” Watkins






Filed under: General Chatinternet marketingList Building

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  1. Chris Cole says:

    Hi Robert, I totally agree that you need to stand out from the crowd. You have got to follow your own path, and stop trying to be a copycat marketer.

    There are too many ‘Me too’ marketers out there that simply copy others, and it is very noticeable in the emails they send you.

    I feel that you just have to be yourself and go with it. Yes there will be those that do not ‘get’ or ‘like’ you…

    BUT there will be others who do, and these are the people we want to connect with and interact with.

    So it’s always best to just be yourself and you will ultimately end up with people who do like, know and trust you, as you have been true to yourself…
    Chris Cole recently posted…How Can You Be an Internet Marketer If You Dont Market..?My Profile

  2. Hey Robert,

    a good post with a great message. And I totally agree that it is easy to fall into that trap.

    However, to say we need to raise ourselves above the sheep mentality is easy to say, but takes practice to achieve in reality. And in the meantime, while we’re practicing, I imagine we have to put up with sounding somewhat like sheep to those that don’t know us.

    But I take your point for sure. Maybe some folks are just happy to use swipes and steal other peoples stuff forever without ever worrying about trying to learn for themselves. That’s never gonna work well.

    You write a very readable story by the way. My kids brought a sheep home from school one day without asking me first. The chaplain had gone on holiday and needed someone to look after this school pet while he was away. My daughter told him we’d said it was ok.

    In no time the back yard was awash with crap and everything green up to hip level was very quickly ‘missing’. Little so and so, I could have strangled it. 3 months we were stuck with the bloody thing – bah humbug 🙂
    Paul Henderson recently posted…Pre Launch ExcitementMy Profile

    • admin says:

      Hi Paul!

      Thanks for the comment!
      Yes, it’s very tempting to take the easy route… But it’s seldom the best.

      We’re continually bombarded by so-called marketers’ messages telling us how
      easy it is that we get to a point that we begin to believe it!

      We both know that making money online requires work… But that’s a
      four-letter word that marketers very seldom use for fear of frightening
      would-be customers away.

      (Note to any newbies reading this… Work IS required. Sorry!)

      Thanks again,

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