Archive for October, 2013

Email Formatting Tool That’s Dead Easy To Use… And It’s Free!


Hi Guys!

Earlier this year I searched around for software that I could use to format my emails (you don’t have to use it just for emails… ). I tried loads of different products. In the end I gave up and went back to good ‘ol notepad.

Anyway… Now I’ve found the answer! It’s a cracking piece of software that’s brilliantly simple… And simply brilliant! There’s a free version and a “pro” version which for just $4.95 gives you a spell checker and “no nag” screen.


To see why I’m excited just read the email that I produced using FORMATPAD  and sent to my lists…


Hi Guys!

At Last! A cracking piece of software that’s dead
easy to use, and is something I know I’m going to
use just about every day… And it’s free!

It’s called FormatPad.

Going back a few months ago I had a look around
for a tool that would format my emails for me. I
tried several, both free and paid for…

…but they were either too cumbersome, or needed
degree in metaphysics to get them to work !

The result was that I went back to good old
notepad and guessed at the length of the lines.

The line length is preset at either 50 or 60
characters (or you set them to a “custom” length
of whatever you want).

I like my line length to be around 50 characters,
which exactly what I set it to when I typed up
this email!

Another thing I found useful…

I like to keep my paragraphs short… 3 or 4
lines… very rarely 5 or more. By clicking on the
“Format Text” button as you go along you can see
exactly how your email is going to look!

Yep… this email was produced using Format Pad…

You can get it for free, or for just $4.95 you can
get the “Pro” version which has a spell checker
and a “no nag” screen.

I splashed out $4.95 and it’s the most useful tool
I’ve bought so far this year.

Go take a look…

>>>> FORMATPAD <<<<

See you soon,
Robert “happy bunny” Watkins

P.S. Free is good. $4.95 is excellent! FORMATPAD



Yep… The above email was produced using FORMATPAD. I’m really over the moon with it.

Go take a look…

>>>> FORMATPAD <<<<


Speak soon,






Ever Bought A Crappy Shiny Object? Now Get Your Own Back!


Hi Guys!

Have you ever bought a shiny object?

Go on… admit it! We’re all friends here… There’s nothing to be ashamed of, honestly.

I know I have… tons of them. They’re sitting on my hard drive just taking up space. Over the last few years I really do hate to think how much I’ve spent… Certainly hundreds… Probably thousands…

gold-65823_150It’s at this point that I’ve got to say that I really can’t remember the term “shiny objects” being around for more than a couple of years… Certainly the junk products were… but they just weren’t called “shiny objects”.

I reckon the marketer who came up with that name had a stoke of genius…

Probably he was sending out a broadcast to his list and telling his subscribers how totally crappy everybody else’s products were but his new product was unbelievable brilliant…

…And then went on to promote the biggest crock of shit ever to hit the internet…

And so the “shiny object” was born!

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Email Marketing… Don’t follow The Sheep!

Email Marketing… Don’t follow The Sheep!


Hi Guys!

Well it’s been a glorious morning here in south Wales… Clear blue sky with just a few fluffy white clouds…
Shite… This is starting to sound like a yogurt commercial!

And talking of shite, I’ve just got back  from taking Buster, our bichon frise, for a walk up the mountain…









Now, here in Wales one thing we’ve no shortage of is sheep! There’s millions of the wooly critters.  Of course, sheep are pretty harmless (unlike some internet marketers) unless they decide to butt you… That hurts!

But they do have a a very nasty by-product… Which is tons of crap. Which, thinking about it, is very much like a lot of unscrupulous internet marketers!

email marketing sheep talking








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